Sony launches Bravia OLED 4K HDR TVs in India, price starts at Rs 364,900


NEW DELHI: Japanese consumer electronics giant Sony has launched its flagship lineup of OLED TVs in India. The company claims that the new A1 series is designed to deliver optimal brightness levels and “stunning visual experience”. The TVs feature 4K clarity with brightness, colour and detail of High Dynamic Range (HDR) and are coupled with unique image processor and display device technologies.

The company has launched two TVs in the series – one with 65-inch display priced at Rs 464,900 and the other with 55-inch display priced at Rs 364,900. Both the devices will go on sale starting August 4. The company also announced that consumers who will pre-book the TV will get PlayStation 4 for free.

Design is one of the main highlight of the OLED TVs. The device comes with a One Slate approach which condenses the TV into a single slate, giving a natural elegance for users to experience. One Slate mold has the OLED display technology incorporating all the different functions within the screen itself thereby eliminating the need for distinct elements like speakers, a bezel, or a stand. For the audio, the sound is incorporated into the screen using new sound technology that generates sound through vibrations in the display itself.

“It produces a wide sound and image synchronization from all angles, even off to the sides,” the company claims. “The Acoustic Surface technology lends to cutting-edge design of the A1E series by doing away with conventional speakers usually located around the TV. The result is a unique stand-less form factor with no distraction from the picture”, the company futher added.

The TVs feature 4K HDR Processor X1 Extreme, which offers 4K HDR viewing experience by incorporating three new technologies: Object-based HDR remaster, Super Bit Mapping 4K HDR and Dual database processing.

The A1 series runs on the latest Android TV version 7.0 (Nougat) with Sony’s exclusive user interface. Sony’s Android TV lets users explore content across movies, music, photos, games, search, apps and more. It also comes with Voice Search to find content, ask questions and control the TV and the device offers support for 42 languages. With a built-in Chromecast, users can easily send content from smartphone or tablet to the TV.

Source: Gadgets Now


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