UP Elections 2017 – Following its massive win in the UP Assembly Elections, 2017, the Bharatiya Janata Party is now being called as the Bharatiya Juggernaut Party. Led by the Prime Minister Shri Narendra Modi, the party managed to win 323 Vidhan Sabha seats out of the available 403 seats. The last party to win over 300 Vidhan Sabha seats at the UP Assembly Elections was INC (I). INC had won 309 seats then.
Reasons why BJP won the UP Elections 2017
- Leadership of Naredra Modi
- Amit Shah’s Tactics
- Public Contact Drive
- Overarching Vision
- The Effect of Demonetization
- The Muslim Vote Bank
- Reverse Social Engineering Strategy
- Trishankhu Vidhan Sabha
- The Rigorous Campaigning of Modi
- Sunil Bansal
- Data Crunching and Accurate Application of Data
BJP Strategy For UP Elections 2017
The first and foremost reason for the massive victory of BJP is the most obvious – Narendra Modi’s leadership. When it comes to National interests, the decisions he took made him extremely popular particularly among the masses and the youth. Some of the decisions were delivering the Ujwala cooking gas connections and electrifying more than 1400 villages UP.
The President of BJP, Amit Shah’s organizational genius is the second key element of the strategy behind BJP’s win in UP. He revived the organizational base of BJP with more intensity that he initiated in 2013. He energized the entire machinery of the party by reaching out to the lowest rung of the file and rank and organization.
A huge mass mobilization was needed in UP following the defeat in Bihar in 2015. Realizing its significance, the Parivartan Yatras (Transformation Journeys) were planned. These yatras covered 8,138 kms crossing 403 assembly constituencies and 75 districts. More than 5 million people took part in these yatras.
The aggressive preparatory work for the elections by BJP was complemented with an overarching vision. This vision for the state came as the binding force. Take for example, the manifesto released by BJP was not only forward looking, exhaustive and comprehensive, it was also well designed and presented. In Delhi and in Lucknow, the top brains of the party have put their best efforts in drafting, designing and presenting it.
Just few months before the crucial elections, Modi had bravely taken the decision of Demonetization. This shows the courage of Modi in taking the most unpopular decision of demonetization and standing for the well-being the country though it has caused inconvenience to the public. In an unprecedented manner, the people of UP voted for Modi realizing the importance of demonetization.
The BJP has taken a big risk by not giving even a single electoral ticket to a Muslim candidate. But, still, it had dominated by winning the 74 of 113 muslim-dominated constituencies. It may be possible that the votes were split between the Congress and the SP but what is undeniable though is that in deploying its campaign strategy, the BJP has remained extremely circumspect.
For a long time in UP, the caste politics has been the significant decider. The BJP employed strategy known as Reverse Social Engineering very effectively by stitching together different castes like the Dalits, Kurmis, Jats and the Yadavs into an integrated electoral bank. This also meant a decisive vote of UP people against the caste politics.
In the Poorvanchal Campaign of Modi, he said to the people not to vote for a Trishankhu Vidhan Sabha (a divided assembly). He said this regarding the clashes between Mulayam and his son, Akhilesh Yadav. Mulayam restrained himself from campaigning for his son. Earlier, Akhilesh was ousted from the party and reinstated later.
Narendra Modi Campaign At UP Elections 2017
Narendra Modi himself campaigned rigorously ahead of the UP elections. In his home constituency, Varanasi, BJP has bagged all the 8 seats. The economically backward classes of UP have thrown all the accusations of communal polarisation to the wind. His brand name has worked really well and he has been credited overwhelmingly by BJP.
For the General Secretary position of UP, Amit Shah handpicked Sunil Bansal who formerly assisted Amit Shah in the UP Elections of Lok Sabha for the year 2014. Having learnt the significance of organizational activities from Amit Shah, Bansal kept the party cadre occupied and permanently connected with the people.
BJP relied on data just like any modern organization. In order to prepare the candidates for the elections, they have given each candidate, a family level and micro village data compiled through voter surveys and phone calls. This helped the candidate in understanding more about the constituency. They have also organized the state of art war room sessions. This strategy has certainly shaped the campaign in the right way.
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